Your audience will require different levels of communication based on their position within the purchasing decision cycle. At the outset they must first start to recognise your brand as a potential solution provider to their needs. As they move through the process of vendor selection, their information requirements may become more detailed to enable them to reach a purchase decision.
Marketing Automation provides a mechanism to deliver the most appropriate information to your prospective customers based on your own knowledge of their needs and the interactions they may have had with your marketing communications. The aim is to automatically provide appropriate content that will move your prospects closer towards making a purchase decision in favour of your solutions. We work with you to ensure you have the right content for each stage of the purchasing cycle and then help you to develop drip campaigns which can be triggered by actions your prospects have performed, such as downloading an article or requesting a demo.
By automating this process you can easily send relevant messages to your audience without constant manual intervention.
What is the Return?
If done correctly marketing can start to take care of itself and create tasks for your sales team to call warm leads that have been automatically scored. This should result in better close rates as the system starts to provide prioritised prospects that have shown an interest in your offerings.
What resources are needed?
The right technologies configured correctly will always make light work of any task. With the right messaging and content in place we can help you scale your marketing operations for far less than the cost of adding a permanent marketing headcount.
Why choose us
We work in true partnership being accountable for everything we do. We do not believe in making things sticky for customers or hiding behind contracts, we simply want a relationship that works both ways. If we do not deliver then why should you be held to a contract? We are a monthly pay as you go service that you can turn off, on or scale both up or down at a moment’s notice.
Marketing Automation can offer huge savings in comparison to employing staff to manage campaigns manually. The platform we offer is very cost effective with fixed a monthly cost per user.
The amount of content required will be affected by factors such as the complexity of your product or service and the number of markets or customer types you wish to address. The key to good content is to always create something that provides information of value to prospective customers. If you do not have the in-house skills for content creation then we can help you with this to.
Developing automated campaigns can be a little complex, but we can help you learn the system, or we can manage it for you so that all you need to do is tell us your goals, provide us with the content and we will manage all campaign configuration.