Pay Per Click
Whether you are selling a product or service, there are people searching for it on Google. Using AdWords can make sure these people see you by placing your advertisements within the top results. Without investing in a well thought out AdWords strategy your website may be so far down in the search results that it is never seen. We can help you to construct effective AdWords campaigns that will produce great sales conversions.
PPC will find people who have actively searched for your product or service. PPC is like getting people into a physical shop; they have come in and are either ready to buy now or are interested for the near future. In addition you can use location targeting if you would like to focus on a specific consumer geography.
PPC is a great way of building an audience of potential buyers. If they are not quite ready to order, once they arrive at your website we can add code that will enable you to re-marketing to them in the future to ensure your brand remains top of mind. You can combine this with analytics that will show you which of your AdWords campaigns are producing the best results.
PPC is good for anyone selling products or services, but those where the competition have not yet branched out into digital marketing will find the campaigns to be more cost effective, as the ‘bid’ price for the relevant search words will be lower.
Why choose us
We work in true partnership being accountable for everything we do. We do not believe in making things sticky for customers or hiding behind contracts, we simply want a relationship that works both ways. If we do not deliver then why should you be held to a contract? We are a monthly pay as you go service that you can turn off, on or scale both up or down at a moment’s notice.
PPC may not deliver results straight away, often the buyer is using Google to research their requirements before moving to the purchase stage, but PPC will definitely find people that are looking for your product or service.
Whilst campaign setup may appear to be simple, this is only the start. The challenge comes with campaign optimisation, recognising what key words to target, what negative keywords to eliminate and monitoring the success of campaigns to understand which adjustments are required to gain the most from your budget. It's easy to end up paying for clicks that are not relevant and conversely have no chance on converting into sales.
Yes there is, you need to remember Google like many other digital platforms are about making money. Should you get something wrong within your campaign they will continue taking your money, should you get the audience completely wrong and fail to gain any sales conversion they will keep taking your money. In their eyes they are driving the traffic you requested to your website, it is not their fault if you have chosen to drive the wrong traffic or your website is simply not good enough to convert the traffic you receive.
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