Email marketing is a very effective way of educating your target audience if done correctly. With so much email marketing being generated, your prospects will quite rightly be very selective about which emails they break from their busy schedule to open. To maximize success you need a clear message that offers something of relevance and of informative value to your audience. Always aim to provide information or a link to content that will be of value to your prospects in the decisions they need to make within their current or future business processes. The last thing you want is to be a nuisance to busy people by sending content that is not directly relevant to them. Aim to become a recognised thought leader within your industry, that way your audience should start to welcome regular content from you.
Email marketing is also a very good way to create an audience for your re-marketing strategy. Creating informative, relevant content that drives your audience to want to learn more will in turn drive higher website engagement, allowing you to follow them with your messaging across multiple social platforms. This ensures you are at the forefront of their minds when they are ready to purchase.
Why use email
Don’t waste time cold calling 10,000 potential clients, email them first, encourage them to click through to relevant and valuable content. Monitoring subsequent customer interaction provides a level of lead scoring allowing your sales team to target those who have engaged the most with your content.
Email marketing is very cost effective; in fact £1,000’s cheaper than having a sales team calling day-in day-out to targets which have no lead scoring assigned.
You get to quickly sort through your contact lists finding those that do have an interest in the products or services you offer. We know they can be like finding a needle in a hay stack unless you can measure their engagement with your content.
Why choose us
We work in true partnership being accountable for everything we do. We do not believe in making things sticky for customers or hiding behind contracts, we simply want a relationship that works both ways. If we do not deliver then why should you be held to a contract? We are a monthly pay as you go service that you can turn off, on or scale both up or down at a moment’s notice.
Unlike B2C you do not have to specifically ask for consent when processing business data. You are allowed to send marketing emails to business email addresses without specific consent if the content is relevant to them, so for example, don’t go sending emails promoting bicycles to a funeral director.
Our team would take care of the design for you, making sure it is easy to read and has areas to promote your services. Our systems are easy enough for you to send campaigns yourself, or we can fully manage the whole process with you simply helping to define the messaging that you want to get across.
Absolutely, we do not believe in doing anything that you cannot measure, or that does not produce actionable results. You will be able to see everything; who engaged, their company name, what links they clicked and much more. This will provide lead scoring for your sales team and knowledge of what your prospects interests were allowing you to provide a personalised follow up.
Subscribe to our newsletter
Recent Blog stories
- The Plexus Channel Strategy Framework
- AI – It’s Full Steam Ahead in the Cloud Contact Centre!
- Stay afloat in the Estate & Letting Agent industry with a solid inbound digital strategy
- Building an IT Partner Channel in a Land of Giants
- Make your on-premise Contact Centre ready for Social Distancing measures